May 21 2008
Free Link Exchange – Part 3
Part 1 and Part 2 of my Free Link Exchange series should give you a good understanding of what free link exchanges are all about. So, now you are ready to learn about a variant of the free link exchange: banner exchanges.
With banner exchanges, instead of displaying other people’s URLS, you would be advertising their banners. Additionally, you would probably be advertising more than one person’s banner. But don’t worry… with banner exchanges, advertising is done through one banner space. Advanced scripting is used to rotate ads within that space.
Now, when it comes to search engine optimization, some believe that a ‘true’ free link exchange is better. But don’t discount the power of banner exchanges, especially if you are swapping space with highly-trafficked websites. True, you may not get as much of a SEO boost, but you are still getting something that is invaluable… free website traffic.
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